Search Engine Optimisation (SEO)

If your business is not on the home page of Google for your business name or products you won't be seen! 94.5% of traffic is generated from the first three listings. Your website appearing in the top 10 ranking also instills trust and the percentage of sales is even higher than normal - put simply success breeds success!

SEO, SEM, PPC, Link Building, Games, Web Design, Surveys, Polls, Social Networking, Google, Twitter, Facebook?

So many words, too many acronyms and so much to learn. Marketing your website is a complex, sophisticated and ongoing process. JWGecko provides a complete solution and we do so in innovative and creative ways that bring forward your ROI [return on investment].

• What is Internet Search Engine Optimization [SEO]?
• How does an Internet marketing search specialist build traffic to your website?
• Why is search engine optimization important?
• Free search engine optimization tips!
• Free search engine optimization resources here
• Ethical search engine optimization

What is Search Engine Optimisation?

SEO (Search engine optimization) is the process of maximising the traffic to your website from search engines via "organic" ("natural" or "algorithmic") search engine results. Usually, the higher a site's "page rank" (i.e. the further up the results list it appears), the more "traffic" or site visitors you will receive via the search engine. Our JWGecko SEO experts also target different kinds of search, including local or geographically targeted search, image search and vertical target marketing, including directory and industry specific search engines.

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SEO builds targeted traffic to your website

Our JWGecko strategic marketers use many tools to build traffic and sales to your website. The SEO element prioritizes resources toward understanding how search engines work in your sector and what your clients and prospective clients search for. The first step in optimizing your web site for increased targeted traffic primarily involves editing your content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. JWGecko uses these base strategies as a starting point to more advanced and sophisticated approaches to search engine site marketing.

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Stand alone SEO, or part of your overall website marketing

JWGecko offers Search Engine Optimization [SEO] as a stand-alone service and as part of a much broader and more sophisticated marketing campaign. Effective SEO requires changes to the HTML source code and frequently the site directory structure of the site, JWGecko's technical team has all the skills required for the most complex site in the most competitive market. SEO tactics are best incorporated into website development and design in the initial phase, where practical. Even selection of the publishing platform may have long-term implications tfor your search results.

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Search friendly Web Applications from JWGecko

JWGecko uses the term "search engine friendly" to describe website designs, menus, content management systems and shopping carts that are easy to optimize. We offer advice to developers, designers and clients at all stages of a website development.

SEO Sharks and Charlatans: Use an ethical search engine optimisation specialist

The Search Engine Optimisation industry has sharks and charlatans like every industry and more so. Techniques called black hat search engine optimization [Black Hat] or Spamdexing, use methods such as link farms and keyword stuffing that are aimed at manipulating the search engines rather than improving your site's ranking. They degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. JWGecko steers clear of these techniques as they can negatively impact your search ranking dramatically and quickly. We do, however, use innovative techniques that push the envelope on behalf of our clients.

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Free search engine optimization tips here!

• Domain name: The domain name is the most important aspect of SEO - buy a domain name that, where possible, includes your search words
• Page Title: Put the key words for the page before your company name in the page title
• <H Tags> Make sure you use all the tags from one to six in the correct order and your most important key words are given priority
• Alt Tags & Descriptions: Don't miss an opportunity for an image link to include your keyword message!
• Natural Organic SEO: Make your life easier by writing about one concept on a page and structuring the HTML around it - let Google give your customers what they want and they will reward you :)

Every market and every client's requirement differ. JWGecko payment models are based on your requirements; a retainer and a performance bonus ... the proof is in the rankings!

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