Verticast - Social Networking for Advertisers
Traditional forms of advertising rely on a publisher or broadcaster providing
an audience to advertisers. This ready made 'market' has many benefits however
it also has some short falls. Verticast is designed to help the Advertiser
establish a long term and intimate relationship with their target market. This
is achieved by accessing existing communities of common interest that represent
the target market and then developing a long term bond with them based on the
provision of technical infrastructure. Predominantly the solutions take the form
on Web Applications that do away with existing antiquated paper based systems.
This allows the communities to function more professionally with a reduced
reliance on people and volunteers.
A typical community of common interest that would benefit from a Verticast
solution would be a local sporting association. These association will have many
teams affiliated with it and may be associated with a national or international
body. The association and teams are run by volunteers. Each have a huge need for
Verticast type technology however have no or little resources to fund, manage or
maintain it.
By providing sport specific functionality to the teams and the association in
return for advertising space and branding on web sites the advertiser satisfies
a need in the community, gains a relationship with fans, player and
administrators at grass roots level and reaches its target market.
The Verticast concept uses the common needs of these communities to provide
scalability of the audience by providing the same or similar solutions to many
related communities. In some ways it is an interesting spin on the age old
saying "Think Globally and act locally" By providing the infrastructure that one
club or association requires the solution represents 90% of what every club and
association requires on a national or international basis.
The environment that the advertising is placed is also beneficial as the
advertiser is seen as a partner to each of the participants rather than some
annoying intrusion.
There are many online and offline opportunities to maximise the benefits to all
parties of the relationship. If you want to know more about utilising
Verticasting for your business then contact us below or make a comment.
Verticast projects are underway in the Soccer and Childcare communities with
other more commercial implementations on the drawing board for the banking and
finance industry.
