As often as not RTOs send out their business development people to sell a Qual’ with a target of x number of seats for six months, a year or more. If the places are filled then awesome however what if they aren’t?
We have been working with several RTOs to come up with a plan to repackage unsold places and give your business development people something else to sell. And sell them for a higher value too!
Here’s how it works;
No doubt your longer courses are broken up into logical chunks of content or ‘clusters’. What we are going to do it show you how to sell the left over places in these clusters.
The first thing to do is to start with the cluster concept and instead of adding one occurrence for the year add once for each cluster. This is a little more work however it is the key to unlocking the potential of the unsold seats.
Be sure to add a price type for the cluster by itself and another if the entire course [all the clusters] is purchased, the cluster value will usually be higher than the sum of the clusters.
Look at each cluster as a product and create marketing material for it.
This is where our new module extension comes in. Go to your VO Module, the Virtual Programme tab, find the individual clusters and join them to make a course of qual.
Now on the website users will be able to enrol in a single cluster or whole qual – maybe leftovers is the wrong phrase … should it be recycle?
** In this scenario we are selling the clusters that make a single qual however if there are multiple occurrences for the same qual the student is able to mix and match the clusters as well.
Feel free to call me to discuss this – it really is VETtrak Online Black Belt stuff but it works!
